Privacy Policy
Effective October 2026
Mountville Motor Sales & Broker LLC ("Mountville Motors," "we," "us") respects your privacy. This policy describes what information we collect, how we use it, and the choices you have.
1. Information we collect
When you use this website, fill out a form, text us, or stop by the lot, we may collect:
- Contact information (name, phone, email, mailing address)
- Application information (home address, housing and monthly housing cost, employer or income source, job title, time at job and address, pay schedule, take-home pay, down payment amount)
- Identification documents (driver's license, Social Security card or W-2, proof of income, proof of address), collected at the dealership or uploaded by you through our document upload page (see section 9)
- Vehicle preferences and inquiries
- Communication records (SMS messages, calls, emails)
- Website usage information (pages viewed, device type, IP address)
2. How we use your information
- To respond to inquiries and qualify you for in-house financing
- To text or call you about vehicles, appointments, and your application
- To service your account if you become a customer (payments, service appointments, warranty)
- To follow up after a purchase (a thank-you, a reminder before your limited warranty ends, and review, referral or trade-up messages)
- To improve our website and customer experience
- To comply with legal and regulatory obligations
3. SMS / text messaging
We text you only if you agree to it: by checking the consent box on one of our forms, by texting us first, or by giving us your number on one of our Facebook or Instagram lead forms or at the dealership and agreeing to texts there. Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for assistance. We do not share your phone number or SMS content with third parties for their marketing purposes. Carriers are not liable for delayed or undelivered messages. Agreeing to receive texts is not a condition of buying or financing a vehicle. Some replies come from Marty, our AI text assistant; a team member can take over at any time.
4. Call recording
Calls placed to or received from our published phone numbers may be recorded for quality assurance, training, and recordkeeping purposes. By continuing the call, you consent to recording. If you do not wish to be recorded, please tell us at the start of the call.
5. Who we share information with
We share your information only as needed to operate our business:
- Service providers: our CRM (HighLevel), email delivery (Resend), website hosting (Vercel), and similar vendors who help us operate. They are contractually bound to handle your information securely and use it only for the services they provide to us.
- AI processing: the text of our message conversations may be processed by an AI service provider (Anthropic) on our behalf, for example to recognize when a visit has been scheduled. We do not send your name, phone number, or email with it, and it is not used to make credit decisions.
- Credit bureaus: if you finance with us, we report your account and payment history to consumer reporting agencies.
- Insurance partners if you ask us to coordinate insurance.
- Government agencies as required by law (title transfer, tax reporting, lawful subpoenas).
- Successors in the event of a sale or transfer of the business.
We do not sell your personal information.
6. Vehicle tracking / lender protection devices
Some financed vehicles may be equipped with starter-interrupt or GPS-tracking devices to protect the lender's interest in the vehicle. If a device is installed on your vehicle, this will be disclosed to you in writing in your purchase paperwork before you sign. You are also informed of the device's presence and function at that time.
7. Cookies, analytics, and advertising tracking
We use cookies and similar technologies to make the site work and to understand how visitors use it. We may use:
- Google Analytics (GA4): to measure site usage. Configured with IP anonymization.
- Meta Pixel and Conversions API: to measure the performance of Facebook and Instagram advertising and to build advertising audiences. The Pixel loads only after you choose Accept, and may then share with Meta information about your visit, such as the page you viewed and button clicks. When you submit a contact, vehicle or alerts form, our server tells Meta that a form was sent, with a scrambled (hashed) phone number, email and name, so it can match the submission to an ad; this happens even if you haven't answered the cookie notice yet, but never after you choose Decline. For credit applications and documents we send only that an application or upload happened, with no name, phone, email or other personal details.
- UTM and click-ID parameters (utm_source, utm_medium, utm_campaign, fbclid, gclid): captured from the URL when you arrive from an ad and stored locally to attribute conversions correctly.
- HighLevel Chat Widget (Marty): our AI text assistant runs on HighLevel's chat platform. When you start a chat, your message and contact information are processed by HighLevel on our behalf and routed to our team. Marty's responses may be generated by AI; a human can take over at any time.
When you arrive on the Site, you'll see a cookie banner. Google Analytics and the Meta Pixel load only after you choose Accept. Declining turns off Google Analytics, the Meta Pixel, the Conversions API and the chat widget in this browser. at any time. You can also control or block cookies in your browser settings, and opt out of personalized ads at aboutads.info/choices or via Meta's ad preferences in your Facebook/Instagram account.
8. Equal Credit Opportunity Act notice
Mountville Motors is a creditor that extends in-house financing. The federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status, age (provided the applicant has the capacity to enter into a binding contract), because all or part of the applicant's income derives from any public assistance program, or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. The federal agency that administers compliance with this law concerning this creditor is the Federal Trade Commission, Consumer Response Center, 600 Pennsylvania Avenue NW, Washington, DC 20580.
9. Document uploads
If you upload documents through our application page (driver's license, proof of income, proof of address), the files are sent over an encrypted connection and stored in your customer record in our CRM (HighLevel), where only our staff can open them. If that upload fails, the files are emailed to our application inbox instead. We don't ask for your Social Security number on any form. Please don't upload your Social Security card; bring it with you. Documents you do upload, such as a W-2, may show the number, and we protect them the same way.
To save you retyping, this browser remembers your name, phone, email, city and the vehicles you looked at, and keeps an unfinished application until you close the tab. That information stays on your device. Tap "Not you?" on a form to clear the saved details, or clear this site's data in your browser settings.
When you submit a form, we keep a dated record that you agreed to receive texts (including the page, your IP address and browser type), and your application answers are saved as a note in your customer record for our staff.
10. Data retention
We keep your information only as long as we need it for the purposes described above, or as required by law (e.g., financing records and title documents are retained for the period required by Pennsylvania motor vehicle and tax regulations). Ask us and we'll delete what we aren't required to keep.
11. Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No system is perfectly secure, however. If we ever experience a breach affecting your personal information, we will notify you as required by Pennsylvania law.
12. Children
Our services are not directed to anyone under 18. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it.
13. Your choices and rights
- Opt out of texts: reply STOP to any text from us.
- Request access or correction: contact us at the address below.
- Request deletion: contact us. Some records (financing, title, tax) may be required to be retained by law.
14. Changes to this policy
We may update this policy from time to time. The "Effective" date at the top reflects the latest revision. Material changes will be posted prominently on this page.
15. Contact us
Questions or requests about this policy: